Honda launched the all-new 2026 Passport TrailSport — the most off-road-capable SUV in the brand’s history with its “Dream Up Anything” campaign. The integrated effort spanned multiple media channels, the 30-second hero spot was narrated by John Cena and featured the track “Good People” by Mumford & Sons and Pharrell Williams. To deepen engagement, Honda also hosted a live Reddit AMA, giving drivers and enthusiasts the opportunity to connect directly with the team behind the all-new 2026 Passport.