HONDA MOTOR COMPANY - DREAM UP ANYTHING

Honda launched the all-new 2026 Passport TrailSport — the most off-road-capable SUV in the brand’s history with its “Dream Up Anything” campaign. The integrated effort spanned multiple media channels, the 30-second hero spot was narrated by John Cena and featured the track “Good People” by Mumford & Sons and Pharrell Williams. To deepen engagement, Honda also hosted a live Reddit AMA, giving drivers and enthusiasts the opportunity to connect directly with the team behind the all-new 2026 Passport.

client: Honda
product: 2026 Passport TrailSport
agency: RPA Los Angeles
senior producer: Olia Dallimore
production: JOJX
director: Alessandro Pacciani
dp: MacGregor
editorial, editor: Arts Academy, Peter Weidensmith
VFX/finishing: Psyop
voice over: John Cena
audio: Lime Studios